A One-on-One With Linx Dating Founder Amy Andersen — Exactly How She Became “Silicon Valley’s Cupid”

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The Short Version: whether or not they’re producing the newest release of an already-cool item or coming up with the following big thing in technology, singles in Silicon Valley may lead hectic physical lives — which means that dating typically gets put on the backburner. Since 2003, Linx Dating and its creator Amy Andersen have already been handling the requiremen seeking men websitets of these busy, relationship-minded pros with a curated, individualized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is recognized for the juggernaut tech companies and revolutionary start-ups, so much in fact that there is also a prominent television show named after it. Silicon Valley is noted for the enthusiastic, hardworking, innovative, and devoted those who work at these businesses — that lends really to a fruitful job however necessarily an effective relationship existence.

“many of these folks are thus concentrated along with their professions that one day they awaken and consider ‘Oh my personal gosh, I want to find my personal match. How do you start undertaking that?'” said neighborhood matchmaker Amy Andersen. Linx Dating is actually how they go about performing that.

Founded by Amy in 2003, Linx, for small, is actually a curated matchmaking service people busy, high-profile unmarried specialists in Silicon Valley together with surrounding Bay neighborhood (including worldwide) withn’t been able to find the commitment they desire. Nowadays, the company is known as “Silicon Valley’s Matchmaker” and Amy its “Cupid.”

Amy recently told you in regards to the “aha minute” that began every thing, this lady client-to-client vetting process, the algorithm-less, intuition-based matchmaking, and the private relationships she creates using people she helps.

Bridging the Gap Between solitary Men in Silicon Valley & Single ladies in San Francisco

The determination for Linx was available in 2000 while Amy was actually doing work in personal customer solutions at a technology organization in San Francisco but located in Silicon Valley. Whether it is at work, through buddies, or perhaps out and about, Amy generally met men and women who have been informed, winning, appealing, and well-rounded, nevertheless they were single and did not know the reason why.

Understanding both locations really well, Amy pinpointed the problem: there have been much more offered guys in Silicon Valley than San Fran and more available ladies in San Fran than Silicon Valley. Along with their household, buddies, and careers in their own particular urban centers, putting some 50-minute car day at satisfy special someone was not the leader in their unique brains, Amy described.

“which was my ‘aha second’ where I thought ‘imagine if we happened to be to connect this gap and develop these possibilities of these fantastic feamales in san francisco bay area and these great males in Silicon Valley?'” she said.

Amy then spent another 36 months undertaking the maximum amount of research as she could, using the woman business-oriented head to have an improved thought of the market and need for this particular matchmaking business. In 2003, when she had all her ducks consecutively, she stop the lady job at Merrill Lynch, established the firm, rather than appeared right back.

“Starting Linx might one of the recommended choices of living,” she stated. “assisting these introductions and providing as a conduit between those two demographics seems to the office very well over the last 12+ many years that i have been carrying this out.”

From Application to the Wedding, Amy is There Every Step

Amy requires an extremely practical approach with her consumers from starting to finish, getting to know each individual independently, using their particular particular wants and requirements throughout matchmaking, and providing the woman professional advice all along the way.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, it-all begins with the standard of the customers. While other matchmaking organizations might accept whoever applies, Linx has a considerable referral-based vetting system that makes their customers stand out from others. Every aspiring user ought to be suggested by an old or current user, a pal or contact of Amy’s, and/or like.

Amy receives a lot of referrals everyday and displays each choice herself. And whether or not they’re 22 or 72, Asian or Latino, lawyers or music artists, Amy wants people who find themselves smart, healthy, relationship-minded, accomplished, challenging, and top fascinating schedules overall.

“so long as someone is actually excited about their particular career, that is what I’m seeking. Beyond that, I’m finding folks who are well-rounded. Be it volunteering or cooking or whatever really, i recently want to see they own a colorful, fascinating life,” she mentioned. “When someone says in my experience ‘All i actually do is actually work’, I’m perhaps not probably need to make use of all of them. Not simply would they not have stability in their everyday lives, but in my experience that is in addition indicative that they lack time for a relationship.”

Following the first testing, Amy sets up a private meet-and-greet, which she stated is a vital part of getting litigant. This is how Amy reaches know the individual, listen to their unique personal story, and find out the things they’re looking for in somebody (and what they’re not seeking).

Most importantly, Amy is identifying if the woman organization will be the proper complement both parties. Whether some body isn’t 100% over their ex or can be found in a hard stage of these life, her impulse can tell if the timing is actually off.

“The meet-and-greet is a vital period for my self but way more regarding prospect receive a study of just what Linx is focused on,” she mentioned. “men and women derive the solutions they are searching for through the meet-and-greet, that is certainly really important because anybody who falls that path becoming a client, i wish to make sure they feel willing to accept this procedure.”

In the event the meet-and-greet goes well, they will keep returning for a follow-up interview with Amy before selecting the account which is ideal for them and receiving started regarding the matchmaking. Although it seems like a long process, Amy mentioned it really is required because she desires every user to be satisfied with Linx and vice versa.

Matchmaking That Combines the customer’s Wants & Amy’s Intuition

Besides testing every applicant, Amy is also truly the only individual at Linx who does the matchmaking, outsourcing the woman concierge services to authorities like professional wardrobe stylists, make-up musicians and artists, and psychologists.

“that is a really little, boutique, niche matchmaking organization compared to countless enterprises which have big employees and branches all over the world and so forth, very Linx is super personalized due to that,” she said.

Her unique matchmaking system integrates the granular metrics of just what person wishes in a date (their unique preferred level, get older, income, etc. as well as their deal-breakers) and Amy’s organic talent and intuition for once you understand when a couple belong collectively.

“nowadays, in terms of as I build a match, about 75percent if it’s created by instinct, that impulse that states ‘Oh my personal goodness, In my opinion I might be on to anything right here,'” Amy mentioned.

Based on those facets, Amy will likely then dominate, searching the woman database of eligible singles until she discovers the most perfect match each customer.

On the web Pre-Introductions Get Singles stoked up about Their Match

Once Amy has actually the woman perfect pairing, she will email both people a “baby bio” of each different, going for a picture from the other’s character, interests, appearance, and receiving all of them worked up about how great they would be together.

“i would like my consumers regarding the edge of their seats, jaws towards surface, like ‘OMG this person seems remarkable,'” she stated.

They’ll next reach ask Amy questions regarding their own match and take some time they want to opt for on their own if they think it really is correct. During this time, Amy in addition makes certain the clients have no idea each other, whether through work or social circles or even earlier online dating adventures, therefore all of us have a clear slate.

“I have found there could be cross-pollination with my clients where they will have for some reason have actually satisfied. I do want to avoid a scenario where they have currently came across or they have glanced at each other’s on the web users and there ended up being reasons they chose to forego that possibility,” she mentioned.

The time from Amy’s preliminary e-mail with the pair agreeing to meet typically takes 72 hours, as well as that point Amy will send all of them a one-page, custom bio with even more juicy details, including their own first brands. Amy said she excludes final labels before basic go out to enable them to avoid Googling each other, getting into their minds, and ruining the magic.

Along with Amy getting traditional, she requires the man to phone the woman (no texting or emailing!) within 5 times to set up a good day where the guy treats the girl.

Heading Beyond a Matchmaker to be a Liaison, Confidant, Friend & Adviser

When Amy tends to make a match, she doesn’t only deliver all of them off about first day with a “best of luck!” She offers pre-date coaching that throws her customers at ease and shows all of them how-to decrease their busy everyday lives down (no less than for one night) She stated this might be particularly important in Silicon Valley, in which every person is actually working 24/7 and constantly have so many views running through their own thoughts.

“i really want you to just forget about everything near you, the interruptions in life,” Amy stated. “i want you to thoughtfully get ready for the time mainly because matches really count. Lots is riding to them psychologically and economically, so I want individuals to focus on those essential details and don’t forget how important those basic impressions tend to be.”

“Amy features surpassed every hope and I would highly recommend Linx. We have because fulfilled a great man which i’d n’t have fulfilled if not. Our company is using things sluggish and watching precisely what the future holds.” — A Linx Representative

And since every user signals a two-year contract (that is certainly frozen at any time should they fulfill someone special), Amy becomes in the same way invested because they are inside journey and is able to create a relationship beyond a professional one. She even obtains wedding invitations and images of infants who’ve been produced from previous people.

“which is largely the reason why i really do this — it is rather fulfilling,” she said. “much beyond my task of being a matchmaker, i am a liaison, confidant, buddy, and agent.”

Final Thoughts

Thanks to Amy’s dedication, ingenuity, and fascination with her clients, Linx is handling an under-served singles industry when you look at the online dating sector, and she’s recently scraped the area about what she will be able to bring to the Silicon Valley location and world. We are definitely looking towards what comes further.

“I worked very hard to build a good reputation of this type, but I believe like You will find much more unearthing to do to get a lot more diverse and fascinating consumers who i will help,” she stated.

For women who want to join Linx Dating, click the link. For males interested in joining, go here. You could follow Linx and Amy on Twitter: @linxdating.